Wrangler: An Innovative Brand


Wrangler. Working Person’s Store loves this brand, and that’s because we know there’s authenticity and resilience within each design. What started out as overalls and jeans developed into a dynamic business that now includes jackets, shirts, gloves, and so much more.

A Little History Lesson
Wrangler Authentic Western Jeans are more than just articles of clothing with a cool label sewn onto them.

This company is known for innovation, durability, and style.

In 1897, 20-year-old C.C. Hudson started factory work that involved sewing buttons onto overalls.

After that factory closed, Hudson decided to start his own company with his brother. In 1904, he purchased sewing machines, giving life to the Hudson Overall Company in Greensboro, North Carolina.

By 1919, the Hudson Overall Company’s sales were prosperous so they shifted to larger headquarters to better handle the increasing demand, renaming themselves the Blue Bell Overall Company.

The Blue Bell Overall Company was then purchased by Big Ben Manufacturing of Kentucky in 1926.

The Wrangler You Know Today
Super Big Ben Overalls were introduced in 1936, and in 1943, Blue Bell obtained the Casey Jones Company that designed work clothing. Creating a huge turning point, as Blue Bell also acquired the rights to Casey Jones’ rarely used brand name.

This name happened to be…Wrangler.

The Wrangler Authentic Western Jeans you might be familiar with today were originally designed in 1947 by Rodeo Ben. He was a celebrity tailor, and this was a great opportunity to have professional rodeo cowboys endorse Wrangler. To be a rodeo cowboy, you had to have durable, high-quality workwear, and Wrangler was up for the challenge.

A World Champion Cowboy, Jim Shoulders, won 16 world championships (including Bull Riding and Bareback Riding titles) after becoming an official endorsee of Wrangler.

From becoming the “heaviest denim ever made” in 1963 to the first (and still only) Western wear brand to be officially endorsed by the Pro Rodeo Cowboy Association in 1974, Wrangler retained a leading role in manufacturing cowboy jeans and shirts.

Professional driver Dale Earnhardt and his legendary blue and yellow “Wrangler Jean Machine” came about in 1981 when the Wrangler brand became the primary sponsor for Earnhardt.

In 1992 and beyond, you could spot Wrangler clothing in the movie “Pure Country” starring George Strait. His Dusty Chandler character donned Wrangler attire as the brand supplied clothing for the cast.

The early 2000s proved even more innovative, as RIGGS WORKWEAR® by Wrangler® (a line of premium work clothes), Wrangler® ProGear™ hunting apparel, and the George Strait Cowboy Cut Collection were created.

Dale Earnhardt, Jr. could not be outdone by his father, so Wrangler® Jeans Company became the official jean of Junior and the No. 8 race team.

The Ultimate Riding Jean for women was launched in 2005 to meet the needs of female riders. This was a partnership with the American Quarter Horse Association that allowed the brand to expand even more.

Adding a fashion Western line proved to be successful, too. Jason Aldean sported Wrangler Retro® starting in 2009, as the brand made its way into the country music scene.

WranglerNetwork.com was made in December 2013. Live rodeo footage, scores, stats, and even country music videos can be found on this site. This relationship with sports and music allowed Wrangler to branch out to meet the needs of workers and performers across the globe.

The advanced technologies just keep coming, with one of the latest being Cool Vantage™ jeans for breathability and sweat control.

From the late 1800s through today, we’ve seen tremendous transformation and growth from Wrangler – and it will continue to pave the way with original clothing designs and special features that help diverse customers.

Here are our top Wrangler picks:

Men’s Cowboy Cut Long Sleeve Shirt
> Cotton Denim
> Button Down Style
> Western Snaps
> Traditional Western Front
> 3-Snap Cuffs & 1-Snap Sleeve Placket

Men’s Chambray Button Down Shirt
> Wrinkle-Resistant Fabric
> Polyester/Cotton Blend
> Authentic Western Front with Spread Collar
> Dual Snap Chest Pockets
> Back Yoke for Classic Western Look

Men’s Original Fit Bootcut Jeans
> Flame-Resistant Material
> 100% Cotton Denim
> Orange Safety Outside I.D.
> Arc-Resistant Button Closure
> Pre-Wash Treatment

Men’s Rugged Wear Work Jeans
> 100% Cotton Material
> Relaxed Fit Design
> 5 Useful Pockets
> Over-The-Boot Leg Styling
> Durable Heavy Fabric

Men’s Rugged Wear Denim Jacket
> 100% Cotton Brushed Flannel Lining
> Versatile Button Cuffs
> Adjustable Waistband
> 4 Convenient Pockets
> Button Front & Collar

For even more Wrangler workwear, visit WorkingPerson.com!